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Consumer’s perception and behavior towards fast foods: A case study in Gia Lam district, Hanoi city

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Together with economic transition, Vietnam has obtained remarkable changes in culture, society, and human daily life, especially in food consumption. There are more and more people, particularly youngsters choosing to eat outdoor and fast foods. Based on primary data collected from 200 consumers in Gia Lam district, Hanoi city by Google forms, this research indicated that consumers have differently perceived advantages and disadvantages of fast foods. |

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