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Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 16: Defining ethics and corporate social responsibility in the international marketplace

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Chapter 16 - Defining ethics and corporate social responsibility in the international marketplace. After reading the material in this chapter, you should be able to: The cost of doing bad business, ethics and the law, the MNC as good corporate citizen, can a company afford not to be ethical? the fight against corruption and bribery, government ant-corruption and bribery enforcement, anti-corruption /ethics policies of firms, global corporate citizenship. |

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