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Lecture International marketing (16th edition) - Chapter 5: Culture, management style, and business systems

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The main goals of this chapter are to: The necessity for adapting to cultural differences, how and why management styles vary around the world, the extent and implications of gender bias in other countries, the importance of cultural differences in business ethics, the differences between relationship-oriented and information-oriented cultures. |

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Lecture International marketing (16th edition) - Chapter 15: International marketing channels

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Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

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Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators

Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets

Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators
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