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don t make me think a common sense approach to web usability phần 1

Đừng làm tôi suy nghĩ: Một cách tiếp cận cảm giác thông thường với khả năng sử dụng Web, Second Edition. Đừng làm tôi suy nghĩ: Một cách tiếp cận cảm giác thông thường với Web U!Krug của pháp luật đầu tiên của khả năng sử dụng Không thực hiện được cấp phép bởi tôi nghĩ! | Steve Krugs DON T MAKE ME THINK A Common Sense Approach to Web Usability SECOND EDITION Table of Contents Copyright.1 Preface About the Second Edition.4 Foreword Don t Make Me Think Again.10 Introduction Read me first Throat clearing and disclaimers.12 Chapter 1. Don t make me think Krug s first law of usability.20 Don t make me think .21 Things that make us think.24 You can t make everything self-evident.28 Why is this so important .28 So why then .29 Chapter 2. How we really use the Web Scanning satisficing and muddling through.30 Fact of Life 1. We don t read pages. We scan them.32 Fact of Life 2. We don t make optimal choices. We satisfice.34 Fact of Life 3. We don t figure out how things work. We muddle through.36 If life gives you lemons.39 Chapter 3. Billboard Design 101 Designing pages for scanning not reading.40 Create a clear visual hierarchy.41 Conventions are your friends.44 Break up pages into clearly defined areas.46 Make it obvious what s clickable.47 Keep the noise down to a dull roar.48 Chapter 4. Animal vegetable or mineral Why users like mindless choices.50 Chapter 5. Omit needless words The art of not writing for the web.54 Happy talk must die.56 Instructions must die.57 And now for something completely different.59 Chapter 6. Street signs and Breadcrumbs Designing navigation.60 Scene from a mall. 61 Web Navigation 101.64 The unbearable lightness of browsing.67 The overlooked purposes of navigation.69 Web navigation conventions. 70 Don t look now but I think it s following us. 72 Did I say every page .73 Now I know we re not in Kansas.73 The Sections. 75 The Utilities.75 Just click your heels three times and say There s no place like home. .76 A way to search.77 Secondary tertiary and whatever comes after tertiary. 80 Page names or Why I love to drive in L.A.81 You are here . 84 Breadcrumbs. 86 Four reasons why I love tabs.89 If you love Amazon so much why don t you marry it .91 Try the trunk test.95 Chapter 7. The first step in recovery is .