The whole purpose of this website and the products and services that I offer are to teach insurance professionals how to do online insurance lead generation for themselves as a way to end dependency upon the lead companies. I firmly believe that it's dependency on the lead companies that is killing the businesses of the vast majority. . and that only those who learn how to leverage the internet for themselves will be successful moving into the future. Because insurance professionals have been conditioned into buying leads, one of the main questions I get on my surveys and in coaching.