Make Your Advertising Banners Attractive After all, they carry the message that will get people in. Be concise in your message (you have limited space, anyway). Use animation (two to three frames) to make the ad stand out. Use words that initiate action from the surfer (a phrase like "Click Here" can be very effective). Keep Your Advertisement Sizes Small The smaller the file size, the faster it loads. Not everyone has high-speed lines. Try and keep advertisement banner sizes to less than 10 KB in size. Impressions v/s Clicks The number of impressions (people who see your ad) does.
