A Guide for Researching Markets This tutorial provides information and guidelines that professionals and students should consider when presented with the task of researching a market. What follows is NOT a marketing plan. Rather what follows is a market study, a component within the larger marketing plan. (For more information on developing a marketing plan see our marketing plan tutorial.) Thus, the information provided should not focus so much on what is being planned but on what has been learned about the market. However, you can allude to what you plan to do in order to set the stage for.
