These groups fall into at least three classes: market, product and sensory professionals. Of the three classes, two (market professionals and sensory professionals) have well-defined responsibilities. The third class, the “product professional” has eluded a clear definition of who they are and what they do. The market researcher studies the market, to understand market trends, and to discover how the consumer fits into that market. When it comes to products, market researchers focus on how the product and consumer come together for market benefit
