Pink culture” is ubiquitous. We are surrounded by pink ribbons that raise awareness about breast cancer and urge women to be screened against this deadly disease. In the marketplace, we are bombarded with “pink” products – pink sneakers, pink kitchen mixers, and even pink buckets of fried chicken – all designed to raise awareness and funds for breast cancer research and education. But is “pink culture” the best means to these ends? Are we doing the best we can to fi ght breast cancer?.
