Our visit and mystery-shopping results indicate that there is a higher risk of customers being treated unfairly where firms sell single-premium PPI policies 16 . One of the key TCF consumer outcomes is that products and services marketed and sold in the retail market are designed to meet the needs of identified consumer groups and are targeted accordingly. While single-premium PPI can be a useful product for some, it is not necessarily appropriate for all consumers. Despite this, it appears that many firms assume that nearly all customers have a potential PPI ‘need’ and, in most cases, those customers will be sold a single-premium product. This is often because firms.
