Practising investor relations will not automatically guarantee a company heightened profile, easy access to capital, liquidity in its shares or a fair share price. Naturally, other factors outside and in addition to a company’s own activities, such as the economic situation, a company’s fundamentals, confidence in its management team, the availability of shares and competition for investors’ money, can have an impact on how a company is perceived, funded, traded and valued by the market. Rather, the aim of embarking on an ongoing investor relations programme is that it enables the investment community to have greater awareness of the company’s investment.
