Nobody likes it when you mention the unconscious, and nowadays, hardly anybody likes it when you mention the environment. You risk sounding boring or j udgmental or hysterical, or a mixture of all these. But there is a deeper reason. Nobody likes it when you mention the unconscious, not because you are pointing out something o bscene that should remain hidden-that is at least partly enjoyable. Nobody likes it because when you mention it, it becomes conscious. In the same way, when you mention the environment, you bring it into the foreground. In other words, it stops being the environment. It stops being That Thing Over There that surrounds.