In 2002, under the CATALYST program, Pathfinder facilitated a partnership between two pharmaceutical firms, Schering Peruana and Pharmacia Upjohn, the social marketing organization, APROPO, and the Peruvian International Planned Parenthood Affiliate, INPPARES, to create a network of professional midwives in Lima called RedPlan Salud. Each pharmaceutical company provided $10,000 and a supply of contraceptives to launch the network. By joining RedPlan Salud, midwives procure discounted reproductive health products and benefit from INPPARES’s promotion of the franchise. Men, women, and adolescents in the communities served by RedPlad Salud receive affordable, high-quality services close to their homes. Since its inception, RedPlan Salud has grown from a network.
