The New Rules of Viral M a r k e t i n g How word-of-mouse spreads your ideas for free DAVID MEERMAN SCOTT .The New Rules of Viral Marketing :: How word-of-mouse spreads your ideas for free DAVID MEERMAN SCOTT 2 © 2008 by David Meerman Scott Copyright holder is licensing this under the Creative Commons License, Attribution . Special thanks to Mark Levy, positioning guru extraordinaire. Read about Mark at John Wall has provided me with valuable input and help in my own viral marketing efforts. Check out “the best business podcast” at Kyle Matthew Oliver read three drafts of this ebook and provided tons of.