Two of the many reasons for organizations to be concerned about privacy are the potential for litigation and the possible damage to company reputations for ignoring or blundering on a privacy issue. The social nature of privacy and rising concerns among citizen groups and government action will likely keep privacy issues at the forefront of social concerns. This will be fueled in part by a desire to deal with many of the issues that have emerged because of the Internet. In the United States, state attorneys general, the . Justice Department, the Federal Trade Commission, and the Securities and Exchange Commission are expected to step.