Cosmetics promise beauty, clothes signal lifestyle – even a wholemeal bread roll stands for a philosophy today. Long gone are the days when merchandise was bought just to meet needs. Shopping today is an emotional activity, a stimulating recreational experience. And lighting helps shape that experience. In a modern retail store, lighting performs a dual function: it helps busy shoppers quickly get their bearings and creates a myriad of inspirational environments packed with ideas for the shopper’s personal lifestyle. Good lighting is more than just something that helps us perform different visual tasks
