To analyze the market potential of a book and magazine store in the greater Ladbrokes area, we collected information from a number of sources. We gained information with respect to the market for books and magazines for each Regional District in northwest . from the 1996 Statistics Canada Survey of Book Publishers and Exclusive Agents. We also obtained sales data for Northwestern . and southern Alaska from the Publisher's Clearing House, . Bureau of the Census Retail Trade Statistics, the 1995 Retail Council of Canada Operating Survey of Canadian Retailing, BC Stats and the 1997 Conference Board of Canada Handbook of Canadian Consumer Markets. We also.
