π π A major publishing and training company uses social media for recruitment by posting interviews of employees on YouTube: “It gets a lot of attention and it is an easy, inexpensive way of getting the message out about the kind of company we are,” says the director of communications. The company also uses Twitter and Facebook for marketing and generating PR about new books and other products, and has launched internal blogs to keep employees connected to each other. π π A large .–based industrial production management company launched a blog to gain more visibility for.
