Once the assessments are made, the next step is to identify areas in which the organization can improve. Note that nonprofit organizations are not expected to be a “Level 5” on all strategic communications practices. Rather, the assessment of where the organization should be must be based on an accounting of the organization’s realistic capabilities with respect to communications. For example, it may not be reasonable to expect that all funding that comes into an organization will have dollars earmarked for communications. While an organization can make communications a priority and request specific resources for it,.
