Current Performance and Capacity: With respect to strategy, this hypothetical organization does communications planning, but usually only when a grant is due and the funder requests a specific description of the communications strategy. Even then it is usually done by whoever is writing the proposal and only revisited when a progress report is due to the funder. The organization is reasonably clear about its audiences, as they do not change over time. When it comes to formal communication efforts, such as a campaign, the organization puts resources into testing messages and messengers with polling or focus.
