As with the national association segment, seasonality is another positive feature of the international association segment. These congresses tend to avoid the summer months when leisure tourism is at its peak, looking instead to the Spring and Autumn periods. There are a large group of conferences that need to be run during the academic vacation period but organisers of these events will look for destinations that have a lower hotel occupancy in the July/August period and, indeed, from mid-June to the end of September. Delegates attending these conferences are more likely to bring families/accompanying people with them and add on a holiday before or.
