Creativity is vital for every part of the economy. The ability to generate a diverse set of business options through new ideas is a central feature of innovation in all firms and, as such, is central to sustained economic growth. Design, as a structured creative process, is an important competitive tool for firms in many sectors, although design activities can take many forms across those different sectors. The UK led the world in recognising the significance of creativity and design. The Design Council was set up in 1944. Nonetheless, intensifying cross border competition, rapid changes in technology and changing customer demands are placing new urgency on the need for.
