A rich end-user experience has become the hallmark of search marketing. Searchers now receive instant, real-time, personalized and local information. Blended search supports these developments by generating results pages that include not only blue links, but also video, images, news, press releases, customer reviews and real-time social media content. This colorful backdrop of search activity is the setting for MarketingSherpa’s eighth annual benchmark report of search engine marketing. Last year’s study looked at managing the evolving search and social climate to achieve optimal results; this year’s report builds on that by examining the fast-paced and growing shift to inbound marketing efforts
