Mobile advertising is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. This document is an overview on the mobile media channels available to advertisers today, including the benefits offered by each, and considerations to use in selecting and optimizing mobile advertising campaigns This document is adjunct to the MMA Mobile Advertising Guidelines, which provide technical specifications, global formats, guidelines and best practices for each mobile channel. The Mobile Advertising Guidelines can be located on the MMA Website at . Today, mobile phones can be utilized for much more than just making and receiving calls. Besides voice.
