Challenges in the tourism industry are becoming increasingly complex. The wide-spread need to travel, combined with the continually growing portion of the global population who can afford to do so, have triggered a protracted boom and sharpened the challenges faced by the industry. Moreover, tourists are generally averse to crowds and prefer personalised offers. Providers, on the other hand, are faced with issues that range from residents living near airports to global competition for guests – the desire of developing countries to benefit from the attractive jobs and earnings afforded by tourism. In order to prevail in this highly competitive.
