Improvements in health status of mothers, newborns, and children are inextricably linked to changes in health behavior and practice in the household. Using a multipronged approach to health communication under GHI, health promotion programs will support the GOK’s own demand creation mechanisms—its Community Strategy and its health communication programs- to amplify their impact and increase uptake of needed services. Specifically: 1) the HIV prevention program will use a combination prevention approach to ensure increased knowledge of HIV status, prevention amongst most at risk populations and linkages to care and support, with an emphasis on high impact prevention interventions; 2) to.