When evaluating the pruchase power of the population, additional variables than average income should be considered. In the case of Mexico, for instance, the purchasing power of many younger Mexicans is higher than income statistics might suggest at first sight: Unlike their Central European or North American counterparts, it is not uncommon for young Mexicans to stay in their parents’ home up to (or even beyond) the time when they get married. They thus save considerable amounts of money on rent which then is often spent on consumer goods
