As has been explained in Section of “Doing Business in Mexico” on the marketing of consumer goods, rather basic distribution systems exist along with modern structures. The crisis of 1994/95 has even reinforced this gap: While many inefficient retailers were driven out of business and the trend to efficient distribution systems with fewer layers of intermediaries was reinforced, many Mexicans who had lost their job tried to make a living in retailing. Table 9 shows the current structure of the “official” Mexican retail sector, not taking into account the many formal or informal markets, or personal vendors. The explanations in this chapter hold mainly for products of.
