This book shows how the principles of finance can be used by executives to enhance the value of their companies. Dr. Weaver had been a senior executive in finance at Hershey Foods for twenty years through 1998, when he joined the Finance Department at Lehigh University. For the past ten years as a director of the Financial Management Association, he has organized and directed a program linking financial principles to financial practices. These full-day sessions focused on the interaction between financial theories and real world practices. Papers on financial concepts important to financial executives were presented by academics. Executives from business firms presented papers on how financial concepts were used.