Top Telemarketing Techniques is all about using the tele- phone to enhance sales, fostering better relationships with cus- tomers, and how to make it easier to target prospects. Much of what you’ll be reading within this book focuses on building the skills you need to become a top-notch telemarketer or telesales professional, whether you’re engaged in inbound or outbound telemarketing. Depending on what type of business you’re in and what your job responsibilities entail, how you use the tele- phone will vary. However, if you are or will be using the tele- phone in any part of your sales, marketing, or customer service efforts, many of the skills needed to.
