The most basic yet comprehensive component of a strong institutional image is a unified visual presentation. Collectively, all elements of the University of Kentucky must present to the world a consistent image that reflects our quality, professionalism and mission. The University of Kentucky name carries heavy responsibility. It stands as the sum of the institution’s many parts and embodies the authentic, recognizable essence of this institution. It must reinforce to many diverse audiences a definitive and unique impression. These principles have shaped the creation of this new visual identity guide, supported by the Southern Association of Colleges and Schools, the University’s Strategic Plan, the Board of Trustees.
