In web design, we don’t use ink. We use pixels. Join me on the campaign to “Save the Pixel”. When you’re designing, use only as many images, lines, CSS definitions, boxes, pages, forms, changes in colour, changes in style, etc. as you need to get your stuff across. Always assume that your visitor's attention span is limited, and that knowledge will help guide your choices. Yeah, yeah, something about attention span Like an elevator pitch for a new business, a sales pitch on the street, or a billboard ad, if you can get your message across in ten seconds, why take twenty? If you can do.
