Safety and privacy concerns: Social media raise important issues in relation to identity, trust, reputation and privacy, according to a recent IPTS survey among young people (Lusoli & Miltgen, 2009) and other studies. The risks arising from using open online environments are a bottleneck for the deployment of the full range of social media approaches in educational institutions. There are particular risks associated with the uncritical use of social networking services by adolescents and young adults in connection with self-destructive behaviour, cyberbullying and online grooming (cf. Childnet International, 2008). Educators need to make sure that the identities of their.