Case Study - Action Supermarkets

Tham khảo tài liệu 'case study - action supermarkets', công nghệ thông tin, quản trị mạng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | CASEstudy Better reporting and value benefits see KRONE in Action Action Supermarkets reaps the business benefits from KRONE’s Category 5e solution. Foodland Associated Limited is one of Australia’s largest public companies and conducts operations in Western Australia, Queensland, northern New South Wales and the North and South islands of New Zealand. Late in 2002, Foodland Associated Limited (FAL) acquired 40 Franklins’ supermarkets in Queensland and northern New South Wales for its Action Supermarkets division. Franklins’ Richlands grocery warehouse and support office complex, and the Rocklea produce facility were also part of the deal. FAL’s Action Supermarket chain now trades through 31 stores in Western Australia as well as the new 40-store, 71,000 square metres of trading area for the east coast, plus two additional stores opened in Parkinson (Brisbane) and Raintrees (Cairns) in December 2002. The FAL Group’s 2002 Annual Report promised that the innovations that have driven growth in sales and profitability for the Action chain, including store design and layout, were to underpin the profitability of the new store network. Gavin Royes was part of the team who oversaw inevitably slowing down the delivery of data and the implementation of the new retail computer reporting systems. network. Gavin Royes is the IT Support Manager for “We wanted to start 2003 with all our new stores Action Supermarkets, Queensland, reporting to on line so the timing and delivery of the network Paul Trent, General Manager, Information Tech- was critical,” said Mr Royes. “We had just 10 weeks nology, at FAL’s head office at Canning Vale, WA. to complete the project.” “The former Franklins’ stores were running New state-of-the-art HP and NCR front-end Point proprietary software and free- of Sale registers were installed at each store, standing older-style registers, which connecting to a Back Office server were showing their age and and two clients running the Surefire beginning to .

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