Chapter 1 - Foundations of information systems in business. In this chapter, the learning objectives are: Understand the concept of a system and how it relates to information systems; explain why knowledge of information systems is important for business professionals and identify five areas of information systems knowledge they need; give examples to illustrate how business applications of information systems can support a firm’s business processes, managerial decision making, and strategies for competitive advantage;. | The number in the lower left corner of each slide is the page number in the O’Brien textbook to which the material refers. The slides in this presentation are only those containing key information from the chapter. Illustrative figures are not included as they can be seen as you review the material in the book. Students Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Foundations of Information Systems in Business Chapter 1 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Understand the concept of a system and how it relates to information systems. Explain why knowledge of information systems is important for business professionals and identify five areas of information systems knowledge they need. Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Learning Objectives | The number in the lower left corner of each slide is the page number in the O’Brien textbook to which the material refers. The slides in this presentation are only those containing key information from the chapter. Illustrative figures are not included as they can be seen as you review the material in the book. Students Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Foundations of Information Systems in Business Chapter 1 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Understand the concept of a system and how it relates to information systems. Explain why knowledge of information systems is important for business professionals and identify five areas of information systems knowledge they need. Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Learning Objectives Give examples to illustrate how business applications of information systems can support a firm’s business processes, managerial decision making, and strategies for competitive advantage. Provide examples of several major types of information systems from your experiences with business organizations in the real world. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Identify several challenges that a business manager might face in managing the successful and ethical development and use of information technology in a business. Provide examples of the components of real world information systems Demonstrate familiarity with the myriad of career opportunities in information systems. Learning Objectives Competitive Advantage “Developing products, services, processes, or capabilities that give a company a superior business position relative to its competitors and other competitive forces.” Glossary, p. 637 Attributed to a firm that is “leading an .
