Chapter 11 - Developing business/IT strategies. After completing this unit, you should be able to: Discuss the role of planning in the business use of information technology, using the scenario approach and planning for competitive advantage as examples; discuss the role of planning and business models in the development of business/IT strategies, architectures, and applications; identify several change management solutions for end user resistance to the implementation of new IT-based business strategies and applications. | Developing Business/IT Strategies Chapter 11 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Discuss the role of planning in the business use of information technology, using the scenario approach and planning for competitive advantage as examples Discuss the role of planning and business models in the development of business/IT strategies, architectures, and applications Identify several change management solutions for end user resistance to the implementation of new IT-based business strategies and applications Learning Objectives Planning Fundamentals IT created a seismic shift Just knowing the importance and structure of e-business is not enough Must be able to transform an old business design to a new e-business design Information technology has created a seismic shift in the way companies do business Just knowing the importance and structure of . | Developing Business/IT Strategies Chapter 11 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Discuss the role of planning in the business use of information technology, using the scenario approach and planning for competitive advantage as examples Discuss the role of planning and business models in the development of business/IT strategies, architectures, and applications Identify several change management solutions for end user resistance to the implementation of new IT-based business strategies and applications Learning Objectives Planning Fundamentals IT created a seismic shift Just knowing the importance and structure of e-business is not enough Must be able to transform an old business design to a new e-business design Information technology has created a seismic shift in the way companies do business Just knowing the importance and structure of e-business is not enough You must create and implement an action plan that allows you to make the transition from an old business design to a new e-business design Scenario Approach Gaining popularity Less formal Virtual world (microworld) exercises Business scenarios are created and evaluated Alternative scenarios are then created Gaining in popularity as a less formal, but more realistic, strategic planning methodology Teams of managers and planners participate in microworld or virtual world exercises Business scenarios are created and evaluated Alternative scenarios are then created SWOT Analysis Strengths Core competencies and resources Weaknesses Areas of substandard business performance Opportunities Potential for new business markets or innovative breakthroughs Threats Potential for business and market losses SWOT stands for Strengths: a company’s core competencies and resources Weaknesses: areas of substandard business performance compared to others Opportunities: potential
