Lecture Understanding business (10/e): Chapter 15 - William G. Nickels, James M. McHugh, Susan M. McHugh

After studying this chapter you will be able to: Explain the concept of marketing channels and their value; demonstrate how intermediaries perform the six marketing utilities; identify the types of wholesale intermediaries in the distribution system; compare the distribution strategies retailers use; explain the various kinds of non-store retailing; explain the various ways to build cooperation in channel systems; describe logistics and outline how intermediaries manage the transportation and storage of goods. | Distributing Products Chapter 15 Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Explain the concept of marketing channels and their value. Demonstrate how intermediaries perform the six marketing utilities; Identify the types of wholesale intermediaries in the distribution system. Compare the distribution strategies retailers use; Explain the various kinds of non-store retailing. Explain the various ways to build cooperation in channel systems. Describe logistics and outline how intermediaries manage the transportation and storage of goods. LEARNING GOALS Chapter Fifteen 15- The Emergence of Marketing Intermediaries Marketing Intermediaries -- Organizations that assist in moving goods and services from businesses to businesses (B2B) and from businesses to consumers (B2C). They are called intermediaries because they’re in the middle of a series of firms that distribute goods. WHAT are MARKETING INTERMEDIARIES? LG1 15- . . | Distributing Products Chapter 15 Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Explain the concept of marketing channels and their value. Demonstrate how intermediaries perform the six marketing utilities; Identify the types of wholesale intermediaries in the distribution system. Compare the distribution strategies retailers use; Explain the various kinds of non-store retailing. Explain the various ways to build cooperation in channel systems. Describe logistics and outline how intermediaries manage the transportation and storage of goods. LEARNING GOALS Chapter Fifteen 15- The Emergence of Marketing Intermediaries Marketing Intermediaries -- Organizations that assist in moving goods and services from businesses to businesses (B2B) and from businesses to consumers (B2C). They are called intermediaries because they’re in the middle of a series of firms that distribute goods. WHAT are MARKETING INTERMEDIARIES? LG1 15- . Channel of Distribution -- A group of marketing intermediaries that joining together to transport and store goods from producers to consumers. WHAT are MARKETING INTERMEDIARIES? LG1 The Emergence of Marketing Intermediaries 15- Agents and Brokers -- Intermediaries who bring buyers and sellers together and assist in negotiating an exchange but do not take title to the goods. Wholesaler -- An intermediary that sells products to other organizations such as retailers, manufacturers, and hospitals. Retailer -- An organization that sells products to ultimate customers. TYPES of MARKETING INTERMEDIARIES? LG1 The Emergence of Marketing Intermediaries 15- . SELECTED CHANNELS of DISTRIBUTION LG1 The Emergence of Marketing Intermediaries 15- Why Marketing Needs Intermediaries Intermediaries perform marketing tasks faster and cheaper than most manufacturers could provide them. WHY MARKETING NEEDS INTERMEDIARIES Marketing intermediaries make markets more efficient by reducing .

Không thể tạo bản xem trước, hãy bấm tải xuống
TÀI LIỆU MỚI ĐĂNG
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.