(BQ) Part 1 book "Principles of marketing" has contents: Company and marketing strategy - partnering to build customer relationships; analyzing the marketing environment; managing marketing information to gain customer insights; consumer markets and consumer buyer behavior; business markets and business buyer behavior | Find more at Find more at ™ MyMarketingLab MyMarketingLab is an online assessment and preparation solution that helps you actively study and prepare material for class. Chapter-by-chapter activities, including study plans, focus on what you need to learn and to review in order to succeed. Visit to learn more. Find more at Principles of Marketing Find more at This page intentionally left blank Find more at Principles of Marketing Global Edition Philip Kotler Northwestern University Gary Armstrong University of North Carolina Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei .
