(BQ) Part 2 book "Business research methods" has contents: Questionnaires and instruments, data preparation and data preparation and, hypothesis testing, measures of association, presenting insights and findings - oral presentations,.and other contents. | >chapter 13 Questionnaires and Instruments >learningobjectives After reading this chapter, you should understand . . . 1 The link forged between the management dilemma and the communication instrument by the management-research question hierarchy. 2 The influence of the communication method on instrument design. 3 The three general classes of information and what each contributes to the instrument. 4 The influence of question content, question wording, response strategy, and preliminary analysis planning on question construction. 5 Each of the numerous question design issues influencing instrument quality, reliability, and validity. 6 Sources for measurement questions. 7 The importance of pretesting questions and instruments. “ WAP (mobile browser–based) surveys offer full survey functionality (including multimedia) and can be accessed from any phone with a web browser (which is roughly 90 percent of all mobile devices). As an industry we need to get comfortable with mobile survey formats because there are fundamental differences in survey design and we also need to be focused on building our mobile capabilities as part of our sampling practice. ” Kristin Luck, president, 294 Decipher 21/01/13 10:37 PM >bringingresearchtolife The questionnaire is the most common data collection instrument in business research. Crafting one is part science and part art. To start, a researcher needs a solid idea of what type of analysis will be done for the project. Based on this desired analysis plan, the researcher identifies the type of scale that is needed. In Chapter 10, Henry and Associates had captured a new project for Albany Outpatient Laser Clinic. We join Jason Henry and Sara Arens as they proceed through the questionnaire creation process for this new project. “How is the Albany questionnaire coming?” asks Jason as he enters Sara’s office. “The client approved the investigative questions .
