(BQ) Part 2 book "Consumer behavior & marketing strategy" has contents: Subculture and social class, reference groups and family, market segmentation and product positioning; consumer behavior and product strategy, consumer behavior and promotion strategy, consumer behavior and pricing strategy,.and other contents. | NP S O QRT 0 . 6ÿ .5 + 6ÿ ÿ 85 ÿ . 85 6 4 7 ÿ ; ÿ?@A Dÿÿÿÿ AFG I L>GBÿ BC EEEFAÿ >H?BÿJKÿ A 012 5796 ÿ 5ÿ ÿ 9ÿ 68 6 ÿ 8 ÿ 7 8 (69 7 8 8 5 U 8 6 ÿ ÿ 6 9 ÿ88 9ÿ ÿÿ 9 V ( 6 ( (5 7 8 569 7 U( 69 7 ÿ 5 ÿ5ÿÿÿ9ÿ W. 5 7(8 6 8 ÿ 6 96 69 7(8 (569 7 6 78 ÿ ÿ ÿ5 ÿ6 85 9ÿ 9 ÿ7 8 ÿ 7 6 ÿ 5ÿ 8 ( 8 9 6 6 6 8 9 ÿ ÿ !" 5ÿ X8 8 9 58 7 ÿ ÿ 5 ÿ"#ÿ 6ÿ 8 9 5 7 8 U 7 5$5ÿ&''( ÿÿ ÿ 6 ÿ % 'ÿ ( 98 ÿ ÿ 8 6 ÿ 7 ( ÿ 9 ÿÿ 9 ÿ88 6 8 ÿ 6 6ÿ 9 9 ÿ 8 9ÿ 6 8ÿ ÿ ÿ 8 $5ÿ99 8 ÿ 5 65 8 8 ÿ , 5 ÿ ÿ 5 7 7 8ÿ( ÿ 8 68ÿ ÿ ÿ 9 6 # ÿ 7 9699 5 ÿ 99 5 6+ ÿ8 ÿ 8 ÿ0'' 7 6 ÿ ÿ 6ÿ* ÿ 8 6 6ÿ68 5 'ÿ 6 ) 6 8 8 68 5 5(79 ÿ 8 ÿ ÿ ( $ 9 5 9 ÿ 6 6ÿ 5 65 1 8 ÿ 8 ÿ 9ÿ 68 ÿ 86 ÿ 7 ÿ ) # 85 ÿ7 8ÿ$5 9ÿ6 ÿ 9 86ÿ6 ÿ2 99 9 569 ÿ 6ÿ 9 ÿ 569 ÿ 8 7ÿ6 ÿ ÿ 3 6 8 6ÿ 6 7 5ÿ ÿ 5 8 ÿ''' 5 , 7 ÿ ÿ 8 6 8 ÿ ÿ 5ÿ 'ÿ 6 8 68ÿ ÿ ÿ ÿ 6 5 ÿ9 ÿ 5ÿ6ÿ 7 5 65 5 8 ÿ 9 8 8 $ 9 8 ÿ 5 ÿ $ 7 ÿ &ÿ 7 ÿ 8ÿ(58 (8ÿ 9ÿ 6 $ ÿ '(5 8 ÿ 69 ÿ 9 !(5 8 ÿ 69 ÿ 8 ÿ 97 6 6ÿ 9 8 ÿ ÿ 8 ÿ 86ÿÿ 7 ÿ ÿ 5 (( 8 ÿ 6 , ÿ ÿ "ÿ 7 ÿ 8ÿ5 8ÿ 6 $ ÿ $ 8 ÿ 6 '(5 8 ÿ ÿ ÿ9 ÿ6 ÿ 7 9 5 9ÿ 5 8 ÿ 8 ÿ 5 8 ÿ ÿ + 6ÿ ÿ + 6 6 9ÿ59 69 8 ÿ(58 ÿ ÿÿ 6 5ÿ 8 7 ÿ 9 589 88 (8 9ÿ5 ÿ66 ÿ 9 5ÿ $7ÿ 6 59 9ÿ6ÿ 5 ÿ 8 ÿ 6 ÿ 8ÿ ÿ 5 65 ÿ 9ÿ 6ÿ 5 9 ÿ 8 68ÿ ÿ 5 8ÿ 8 ÿ 8 6 6 ÿ 8 7 6 8ÿ 6 .68 ( 68 ÿ 4ÿ ÿ99 8 ÿ 6 6 1 96ÿ ÿ 9 ÿ ÿ 6 ÿ ÿ 8 ÿ 7 5 ÿ$5 ÿ 5 ( 6 ÿ 8 ( 9 8 6 98569 99 5 6ÿ ÿ 6 ÿ5 6 5 ÿÿ 8 6ÿ$+ ÿ 8 7 5 68 ÿÿ 7 ÿ
