Chapter 24 - Advertising law. At the end of this chapter you should understand: the nature and impact of advertising on the market place, the significance of advertising on consumer demand, the role of the Australian Association of National Advertisers, the contents of the Advertiser Code of Ethics, | This is the prescribed textbook for your course. Available NOW at your campus bookstore! 24- Copyright © 2000 McGraw-Hill Australia Advertising law Chapter 24 Advantages of advertising Provides information to consumers to allow efficient choices. 24- Copyright © 2000 McGraw-Hill Australia Product packaging and labelling Common Law protection Statutory protection Trade Practices Act 1974 (Cwlth) - Misleading and deceptive conduct - Unfair trade practices - Product safety and information standards Trade Measurement legislation - National Measurements Act 1960 (Cwlth) 24- Copyright © 2000 McGraw-Hill Australia Disadvantages of advertising Without regulations: Can provide false information May discourage smaller competitors entering the market Can offend public May invade privacy Can be defamatory Can infringe on intellectual property 24- Copyright © 2000 McGraw-Hill Australia Advertising Self Regulation of Advertising by Industry Advertising Standards Bureau Ltd: AANA Advertiser Code of Ethics Advertising Standards Board Advertising Claims Board Advertising Federation of Australia Code of Practice 24- Copyright © 2000 McGraw-Hill Australia AANA Advertiser Code of Ethics Voluntary code to ensure that all advertisements are legal, decent, honest and truthful, and that they have been prepared with a sense of obligation to the consumer and society, and a fair sense of responsibility to competitors. 24- Copyright © 2000 McGraw-Hill Australia The Advertising Standards Board Maintains standards of taste and decency in advertising 24- Copyright © 2000 McGraw-Hill Australia The Advertising Claims Board Alternative dispute resolution for: Truth and accuracy of advertising Breaches of AANA Advertising Code of Ethics 24- Copyright © 2000 McGraw-Hill Australia Advertising Federation of Australia Code of Practice Statement of ethics Code of practice (for member agencies’ relationship) 24- Copyright © 2000 McGraw-Hill Australia Other voluntary . | This is the prescribed textbook for your course. Available NOW at your campus bookstore! 24- Copyright © 2000 McGraw-Hill Australia Advertising law Chapter 24 Advantages of advertising Provides information to consumers to allow efficient choices. 24- Copyright © 2000 McGraw-Hill Australia Product packaging and labelling Common Law protection Statutory protection Trade Practices Act 1974 (Cwlth) - Misleading and deceptive conduct - Unfair trade practices - Product safety and information standards Trade Measurement legislation - National Measurements Act 1960 (Cwlth) 24- Copyright © 2000 McGraw-Hill Australia Disadvantages of advertising Without regulations: Can provide false information May discourage smaller competitors entering the market Can offend public May invade privacy Can be defamatory Can infringe on intellectual property 24- Copyright © 2000 McGraw-Hill Australia Advertising Self Regulation of Advertising by Industry Advertising Standards Bureau Ltd: AANA .
