We live in a world where commodity prices can increase dramatically and then collapse, property prices can reach vertiginous levels and uncertainty is prevalent in all facets of economic life. But if we look more closely at this dynamic economic picture "risks" are not equally shared or perceived: for an airline company rising oil prices mean increased costs and the risk of reduced profits; for an investor looking for higher returns than a treasury bond, investment in oil is rewarded with high returns. Although for both parties the future is equally uncertain, each party has different exposure to the same set of future scenarios.