Welcome to the 2nd edition of Small Business Marketing For Dummies, updated for faster and easier use by the millions of small businesses that comprise the vast heart and soul of today’s business world. Since Small Business Marketing For Dummies first hit bookshelves in 2001, I’ve visited with hundreds of small business owners to learn how they’ve used the book, what they’ve found most useful, and which marketing issues they con- tinue to find most pressing. | Small Business Marketing FOR DUMMIES 2ND EDITION by Barbara Findlay Schenck Marketing Consultant WILEY Wiley Publishing Inc. Praise for Small Business Marketing For Dummies Schenck writes with the authority of a woman who has been advising clients for 20 years. . . . Marketing issues are presented as real-world problems with real-world solutions. Entrepreneurs of all sizes should be able to identify strategies they can use immediately. Business Week Barbara Schenck s Small Business Marketing For Dummies threads the needle between sky-high strategy and ground-level tactics the space every small business owner experiences daily and sometimes hourly. Most importantly Barbara isn t afraid to drive stakes in the ground with business ratios average costs and response rates that deliver practical value at both levels. Gene Kinkaid Instructor Department of Advertising University of Texas at Austin Barbara s book is like a 4-year degree in marketing packaged by a person who has been there done that. Her understandable and realistically actionable advice gives you the street smart steps to do the right things. This book is a shining testimony to clarity crispness and advice you can remember and act on. Bob Boylan Executive Presentation Consultant and Author President Owner of Successful Presentations Go ahead clear your shelf of all other marketing books. From now on you only need one and this is it The accuracy and detail of this concise volume is remarkable. This book reads like you re getting the real scoop from a trusted friend only this friend is a knowledgeable marketing pro. Give it to your marketing people and ad agency they could use it as well. Robert L. Newhart II CEO Innovation .
