The present study was undertaken with an objective to determine the degree of association and magnitude of direct and indirect effects between grain yield and other yield components, physico-chemical & nutritional quality traits. Character association studies revealed that panicle length and test weight showed significant positive correlation while days to 50% flowering, alkali spreading value and L/B ratio exhibited significant negative relationship with grain yield/plant. Test weight followed by spikelet fertility percentage and panicle length manifested positive direct effects on grain yield/plant. | Association studies for yield components, physico-chemical and nutritional quality parameters in colored rice (Oryza sativa L.)