Telematics enabled UBI (usage-based insurance) is rapidly becoming a global phenomenon. The property and casualty insurance companies in Taiwan have suffered a deficit in their balance of payments with respect to auto insurance. Moreover, Taiwanese market only offers traditional, non-UBI automobile insurance products, and there have been no studies related to telematics-based UBI. To fill this research gap, this study tries to identify consumers’ willingness to provide driving data to UBI insurers, to evaluate the importance of each type of driving data that contributes to telematics-based UBI underwriting and to measure the gap between consumers’ willingness to provide driving data and the importance of driving data in telematics-based UBI underwriting. The research findings can be the references for the insurance companies to develop their marketing strategy of Telematics enabled UBI.
