Designing of effective conservation policy necessitates a clear understanding of the socio-economic factors that leads to the adoption of a particular cattle breed by the dairy farmers. The present study uses descriptive statistics and discriminant analysis to identify the socioeconomic determinants of breed choice with specific reference to Sahiwal breeding tract of Sahiwal in India was purposively selected as the study area and required primary data was collected from 168 dairy farmers comprising 84 Sahiwal rearing farmers and 84 crossbred rearing farmers. The most important variables discriminating the two groups were herd size,education of household head, proportion of buffalo in total herd and livelihood diversification. Bigger herd size generally indicated Sahiwal rearing household. Household heads with higher level of education and higher proportion of buffaloes in the herd were more likely to keep crossbreds. Number of households involved in alternate occupation like business and jobs were more in Sahiwal rearing group. | Socio-economic determinants of breed choice - A case of Sahiwal vs. crossbred in India