The results show that 74% of tourists agreed with an increase in the entrance fee and in the room rate to contribute to the implementation of the policy. Specifically, tourists were willing to pay roughly VND 37,000 more (equivalent to 61% of the current rate) for the entrance and roughly VND 181,000 (equivalent to 24% of the average rate) as an increase in the room rate. | Estimation of tourists’ willingness to Pay in Ba Vi national park: Choice experiment method VNU Journal of Science: Policy and Management Studies, Vol. 35, No. 4 (2019) 84-94 Original Article Estimation of Tourists’ Willingness to Pay in Ba Vi National Park: Choice Experiment Method Nguyen Van Hieu1, Nguyen Hoang Nam2,*, Pham Van Trung3, Tran Minh Tuan 1 Capacity Development Centre for Environment and Natural Resources (CEN), Indochina Plaza, 241 Xuan Thuy, Cau Giay, Hanoi, Vietnam 2 Institute of Strategy and Policy on Natural Resources and Environment, 479 Hoang Quoc Viet, Cau Giay, Hanoi, Vietnam 3 Vietnam Forest Protection and Development Fund, Building A5, 10 Nguyen Cong Hoan, Ba Dinh, Hanoi, Vietnam Received 25 October 2019 Revised 23 December 2019; Accepted 24 December 2019 Abstract: Payment for forest environmental services is one of Vietnam’s most successful policies in socializing forest protection in particular and environmental protection in general. However, the application of this policy in the field of tourism is limited. This study employs Choice Experiment Method to estimate tourists’ willingness to pay in order to provide a scientific basis for the application of this policy in Ba Vi National Park. The results show that 74% of tourists agreed with an increase in the entrance fee and in the room rate to contribute to the implementation of the policy. Specifically, tourists were willing to pay roughly VND 37,000 more (equivalent to 61% of the current rate) for the entrance and roughly VND 181,000 (equivalent to 24% of the average rate) as an increase in the room rate. Keywords: Willingness to pay, Choice Experiment method, Ba Vi National Park, payment for environmental services.* _ * Corresponding author. E-mail address: nguyenhoangnam275@ 84 VNU Journal of Science: Policy and Management Studies, Vol. 35, No.
