Social media and e-commerce: A scientometrics analysis

The purpose of this research is to investigate the status and the evolution of the scientific studies on the effect of social networks on e-commerce. The study seeks to address the status of a set of scientific productions of researchers in the world indexed in Scopus based on scientometrics indicators. | Social media and e-commerce A scientometrics analysis International Journal of Data and Network Science 3 2019 269 290 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds Social media and e-commerce A scientometrics analysis E. Taiebi Javida M. Nazaria and M. R. Ghaelia a Department of Commerce and Business Administration New Westminster BC Canada CHRONICLE ABSTRACT Article history The purpose of this research is to investigate the status and the evolution of the scientific studies Received October 20 2018 on the effect of social networks on e-commerce. The study seeks to address the status of a set of Received in revised format Janu- scientific productions of researchers in the world indexed in Scopus based on scientometrics in- ary 25 2019 dicators. In total 1926 articles were found and the collected data were analyzed using quantitative Accepted February 1 2019 Available online and qualitative indicators of scientometrics with bibliometrix R software package. The findings February 2 2019 show that researches have grown exponentially since 2009 and the trend has continued at rela- Keywords tively stable rates. Thematic analysis shows that the subject had a significant but not well-devel- Social media oped research field .There is a high rate of cooperation with a rich research network among insti- Social networking tutions in United States European and Asian countries. Studies also show that research interest in E-commerce this area is prevalent in developed countries. In addition the lack of funds and complex analytical Electronic commerce tools may be due to lack of studies in developing countries especially in Africa. The study of the Social commerce global trend of research through scientometrics helps managers and researchers in identifying Social media marketing Scientometric countries and institutions with the greatest potential for scientific production which allows them to .

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