This study focuses on investigating the relationship between tourist quality service, satisfaction and loyalty among international visitors who came to Vietnam. Specifically, this research also aims to discover the mediating effects of tourist satisfaction on the relationship between tourist quality service and loyalty (revisit and recommend to others). | The effects of service quality on international tourist satisfaction and loyalty Insight from Vietnam International Journal of Data and Network Science 4 2020 179 186 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds The effects of service quality on international tourist satisfaction and loyalty Insight from Vietnam Kim Chi Nguyen Thia Tung Le Huya Chung Hoang Vanb and Phong Cao Tuanc a Hanoi University of Business and Technology Vietnam b Huu Nghi University of technology and Management Vietnam c Academy of Social Sciences Vietnam CHRONICLE ABSTRACT Article history This study focuses on investigating the relationship between tourist quality service satisfaction Received October 25 2019 and loyalty among international visitors who came to Vietnam. Specifically this research also Received in revised format No- aims to discover the mediating effects of tourist satisfaction on the relationship between tourist vember 28 2019 quality service and loyalty revisit and recommend to others . By using the data collected from Accepted January 30 2020 Available online January 30 2020 516 international visitors who travelled in Vietnam authors use a meta-analytic path analysis to Keywords show that only two factors of tourist quality service had significant effects on tourist satisfaction Service quality and loyalty including tangibles and responsiveness. Moreover tangibles and responsiveness not Tourist satisfaction only had direct effects but they also they had some indirect impacts on tourist loyalty throughout Tourist loyalty tourist satisfaction. Interestingly the relationship between tourist satisfaction and their loyalty was International visitors strongest. 2020 by the authors licensee Growing Science Canada. 1. Introduction The context of the tourism boom and the competition among destinations have been serious obstacles for tourism planners. In particular the Resolution NQ TTg .
