The primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance. | Supply chain management implementation issues and research opportunities in tourism industry Uncertain Supply Chain Management 7 2019 427 438 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm Supply chain management implementation issues and research opportunities in tourism industry Anang Sutonoa Sekolah Tinggi Pariwisata Bandung Jawa Barat Indonesia a CHRONICLE ABSTRACT Article history With worldwide growth in tourism most of the countries have begun to consider the importance Received October 7 2018 of the tourism industry. However the Indonesian tourism industry is not working with reasonable Accepted December 6 2018 performance to contribute to economic development. This industry is lacking a good supply Available online chain in hotel industry and the performance is not promising. Therefore this study addressed this December 10 2018 Keywords issue by considering supply chain marketing planning capabilities and supply chain marketing Supply chain implementation capabilities to facilitate tourism industry with better supply chain management Customer relationship in Indonesian hotels for attracting tourists. Thus the primary objective of this study is to examine management the role of supply chain marketing planning capabilities and supply chain marketing Tourism industry performance implementation capabilities to boost tourism industry performance. The results indicate that Marketing planning capabilities supply chain management was the most crucial issue for attracting tourists. It was also found that Marketing implementation supply chain marketing planning capabilities and better supply chain marketing implementation capabilities capabilities were the most important factors to enhance the tourism industry performance through Customer orientation Knowledge management customer orientation and knowledge management. 2019 by the authors licensee Growing Science Canada 1. Introduction Tourism is the
